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What makes us smARt
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Keeping it Simple
We want to make life easy and relaxing for your visitors giving them a full bespoke concierge service as well as local recommendations and hidden gems in their pockets 24/7 with just the touch of a button. In 1999 Amazon introduced the "1-click to buy" button and their profits increased by $300 million a year, we know it needs to be so simple with interesting and relevant content for people to want to use it. Simply scanning or tapping the logo "only once" introduces your visitors to all you want to promote.
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Bringing everything together creates a very powerful network enabling visitors to see all the best accommodation, attractions, amenities and live events, while still giving each company the opportunity to create a unique bespoke concierge promoting their own specific amenities.
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"The smARt explorer" then allows us the ability to use the analytics and see excactly where the tourists are coming and going from, giving us a unique edge when it comes to the marketing.
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With our collaborative marketing we can then roll out campaigns introducing much larger content and interesting stories than as all doing it individually.
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More importantly we can spark visitors imaginations and push them in the right directions, all brought together on one very simple to use guide.
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Simply tap or scan our logo and the best Scotland has to offer is cleverly presented onto their phone, having your amenities always at their fingertips 24/7.
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The Leaflet Box
❌ No reciprocation
❌ No real time information
❌ No up-to-date reviews
❌ Do they tell the whole story?
❌ Limited attractions
❌ No idea where guests are going
❌ Environmentally friendly?
✓ All the relevant information
✓ Important Social media insights
✓ Reviews from real people
✓ Not tied to a specific area
✓ Recommendations
✓ Hidden gems
✓ Blogs / Travel tips
✓ Promotions from others on the guide
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Individual Hotel Concierge
❌ Expensive
❌ Substantial initial investment
❌ No reciprocation
❌ Long set-up times
❌ Stand alone system
❌ You have to add all the content
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Touchscreen Concierge
❌ Static
❌ Expensive
❌ Huge initial investment
❌ No reciprocation
❌ Memorise what you need
❌ Everyone can see what you're doing
❌ Installation upheaval
❌ Regular maintenance
❌ Already outdated
❌ Disease spreader
✓ Book Now Button
✓ Amenities always in their pockets
✓ Promotion
✓ 24/7 access
✓ Guest information
✓ 360 VR video experience
✓ Recommendations
✓ Local Services
✓ Real-time information
✓ Bespoke to suit your requirements
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Search Engines
❌ Is it relevant?
❌ Is it reliable?
❌ Is it trustworthy?
❌ No recommendations
❌ No hidden gems
❌ Uncontrollable
❌ Who pays most gets to the top
❌ Very unpersonal
❌ Multiple searches - Tripadvisor, social media, etc
✓ In view - no matter where the visitor joins
✓ Integration system
✓ Collaboration
✓ 2-way network
✓ Creates a new demographic
✓ Introduces a wider reach
✓ Combined organic growth
✓ Seen with-in a couple of swipes
✓ Relevant, reliable, trusted
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Marketing
❌ Where do you advertise?
❌ Who do you target?
❌ You need to create all your own content
❌ You need to build up all your own numbers
✓ Create a wider reach
✓ Seen by a new demographic
✓ Get tagged onto a large platform
✓ Much more for your budget
✓ More exposure
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